Exeter’s RAMM has selected the BAFTA nominated artists’ group, Blast Theory, to produce a work of international standing that will add a new dimension for the museum’s visitors at its December openning.
Blast Theory is renowned internationally as one of the most adventurous artists’ groups using interactive media. Their art mixes audiences across the internet, live performance and digital broadcasting.
Cllr Rob Hannaford, Exeter City Council’s lead Councillor for Environment and Leisure, said: “We think Blast Theory’s interactive media approach will capture the open and adventurous spirit of the new RAMM and reach out to visitors of all ages and backgrounds.
“Their work will invite visitors to join them in an experience which is both real and virtual. It will encourage visitors to see our collections from a new angle and talk about the objects they find particularly moving. We are delighted to be pioneers of digital art in the South West.”
Matt Adams from Blast Theory said: ‘Having had a sneak preview of the new galleries, I can’t wait to play a small part in drawing people into this stunning building’.
The Blast Theory commission is part of the New Expressions programme, which aims to demonstrate that museums are engines for creativity – great places to see, enjoy and participate in contemporary art inspired by museums’ collections and sites. It enables museums to commission new work, building a culture of ambitious collaboration between contemporary artists and South West museums.
Blast Theory use interactive media to create new forms of performance and interactive art that mixes audiences across the internet, live performance and digital broadcasting.
The commission for RAMM, ‘Ghostwriter’, will be based on mobile phone technology. It starts from the idea that RAMM’s million objects give rise to a million thoughts, resonating with the histories of those connected with them. The work will be interactive and capable of being experienced from anywhere in the world – though it will be most effective when started in the museum.
Inspired by RAMM’s collections, the work will aim to prompt audiences to see their surroundings afresh – and to talk about an object that has particular meaning in their own lives.