The long and winding road may well be safer than that straight route. We’re not talking metaphors for life, we’re talking road safety.
Posters are great, but they only allow a certain amount of creativity. How about a living poster, one where the people in it can move around and interact with those looking at it?
Empowerment through technology is much heralded, and the latest series in a campaign from Vodafone, called Vodafone Firsts, is doing just that – from powering the setup of a Female Fight Club in India, to helping to create a multisensory firework display.
Creatives are always after the next innovation that will enhance their creativity vision, which in turn inspires them to look for the next innovation – it’s a kind of chicken and egg situation. But sometimes it’s just chicken.
As far as new technology goes, it’s always useful to see it in action. And that’s exactly what Zoe Salmon and Matt Edmondson have done in the O2 challenges as they demonstrated O2’s fab new app TU Go. They were also spreading a bit of good at the same time.
Cameras on mobile phones must have seemed a crazy idea when the first person suggested it in one of those meetings round a clipboard.
Pop the corn, raise the curtains and step back – the home cinema experience has become very special indeed.