The 12 Hour Store is a new, exciting and creative idea that shimmies in a whole new concept of the high street.
It’s not often that a grand opening and a grand closing take place on the same day – and if they do, it’s not seen as a success. But with the 12 Hour Store that’s exactly what happens.
For six days, starting on Monday, October 27, 2014, 36 South Molton Street, London (near Oxford Street), is opening its doors for 12 hours, and each day a different start up will be taking up residence.
The essence of this exciting concept is based on the notion ‘big things start small’. And you and your brand could get in on the act. Five out of the six days have been filled by the small businesses already taking part, but the sixth and final day (Saturday, November 1) is still up for grabs. Watch the film and click through for a chance to put your firm in its flagship London store… for a day.
One of the small businesses taking part is award-winning tea brand from Brighton, The Bluebird Tea Company.
Owners Krisi and Mike believe spreading happiness, one cup of tea at a time and are incredibly passionate about how innovative, fun and versatile tea could be.
The idea for The Bluebird Tea Company started brewing in 2012, they say, when Krisi and Mike asked themselves why their own tea obsessed nation wasn’t embracing tea in the same way as North America, where even motorway service stations served proper loose leaf tea.
They thought there was a gap in the market for a top quality, young, fresh tea company that could create fabulous and fun flavours of loose leaf teas.
Now The Bluebird Tea Company will be in the West End shopping district on Thursday, October 30, 2014. An ideal day to be adventurous and creative with your brew habits if ever there was one.
The 12 Hour Store is the brain child of mobile payment services and app company iZettle, which is thinking creatively about helping getting small businesses on the up.
For the 12 Hour Store iZettle has teamed up with Forsman & Bodenfors, Independent Agency of The Year at Cannes Lions 2014, to help bring out the devotees of small businesses and entrepreneurship and give a leg up to those with the passion it takes to build something, perhaps against all odds, from the ground up.
iZettle itself has ha a pretty meteoric rise since being founding in Sweden by Jacob de Geer and Magnus Nilsson in 2010. It is now ‘Europe’s number one provider of mobile payment services and apps. Their app is now being used by hundreds of thousands of companies in nine different countries. Their vision is to change the conditions for small entrepreneurs, by making it easier for them to run their business’.
Watch the films to get a flavour of the excitement of the 12 Hour Store, and click through to explore the other firms taking part, sign up yourself and find out what iZettle gets up to.