Demonstrating the agility of a 12-tonne truck could be seen as a pretty dry brief, but not if you pit said truck against a herd of 800kg bulls through narrow medieval streets.
The Volvo truck people have added to their series of live testing with The Chase, a running the bulls event which took place in the narrow streets of the medieval town of Ciudad Rodrigo in north-western Spain. And if that wasn’t spicy enough, they painted the truck red.
The event was filmed live – you can see it in the film above – using 28 cameras, including an octocopter and a 360° camera for an immersive 360° – click through the movie to sample it!
“We wanted to recreate an event inspired by Spanish tradition,’ said Lars Terling, vice president of marketing communications for Volvo Trucks, “but in our very own way, so no trucks, people or bulls came to any harm.”
In charge of the truck – the new Volvo FL – was precision driver Rob Hunt.
“The city is old, the streets are narrow and we drive on slippery cobblestones. To be chased by bulls on top of that is a real challenge,” said Rob.
“The bulls maintained a consistently high speed and were really close sometimes.” You can see just how close in the movies.
The whole town helped in the film, with people also trying to outrun the bulls to get on the truck.
It’s a pretty effective way of showing off a product, and continues the trend of other Volvo live tests, which have seen a hamster at the wheel of one of its truck, amongst others.
Follow can follow more about #TheChase.
And as for the bulls, apparently they have now retired to a farm outside Guadalajara.
Latest posts by artsculture (see all)
- 56 artists work donate to Thelma Hulbert Gallery art auction to help fund Admiral Nurse - February 22, 2018
- Celebrating Pastels | An exhibition of pastel paintings by Keith Stott and his students at Harbour House, Kingsbridge - February 21, 2018
- Beauty, disposability and the properties of being | Phillippa Mills on her Truth and Beauty show at Exeter Uni - February 20, 2018