Empowerment through technology is much heralded, and the latest series in a campaign from Vodafone, called Vodafone Firsts, is doing just that – from powering the setup of a Female Fight Club in India, to helping to create a multisensory firework display.
India’s Mary Kom is a boxing sensation. She is a five-time World Boxing champion, and the only woman boxer to have won a medal in each one of the six world championships. She’s also an Olympic medal winner, picking up the bronze in the London 2012 games.
As you might expect, Mary has fought for her right to fight, and that combative, pugilistic nature has helped her follow her dreams. She now wants to share her experience with other women in India through her Female Fight Clubs.
“We need to overcome gender discrimination, female infanticide, and we need to promote humanity,” says Mary.
“I’m not promising that women will be safe because of my Female Fight Club, but at least I can teach them to protect themselves. It was great spending time with the girls and passing on my knowledge.”
The ideas is that self-defence ‘keeps you physically and mentally fit, and boosts your self-esteem’.
Vodafone has helped Mary set up her first fight club. Watch the film and click on the link to get behind the scenes and see how the project has developed, and how Mary’s charm, charisma and dedication is such a role model.
“Technology allows my message to reach as many women in India as possible, and hopefully women all over the world. Without technology, this dream would be impossible. Fans will be able to use my app on their phones and get self-defence tips wherever they are, whenever they want,” says Mary.
Vodafone Firsts have also helped with establishing a musical collaborative project with communities in South Africa, and with a multisensory firework display in London. Click on the film to find out how these projects were set up.
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